LEAVE A MESSAGE
we will be happy to talk to you
How can we reach you out?
If you need help for a specific order, remember to write the order number (you can find it inside the email we sent you)
Are you ready to go on a trip with me?
So give me your hand, close your eyes and listen to my story.
On the street people hurry to go to the office, someone runs, others take shelter under the balconies of the buildings.It is a rainy and windy day, summer is over and nature claims its seasons.
I see everything from the window, safe, protected from any weather.
They are in the family business, which, ironically, produces their own raincoats. Even if for the fish and agriculture world …
Don’t keep day-dreaming, as always on the other hand, and I imagine myself being the head of the family business, working on a project that keeps us together, but above all that brings with it a message, our values, our traditions
Northern Europe, 5 years later.
Another rainy day, but this time I am on the street and soaked to the skin. I look around and nobody seems to be in the hurry that I am.
I have the answer before my eyes and suddenly I see myself again in Mesagne, on that day many years before.
I’m the same idealist as I was then, but I’ve come to a turning point. Now I know, and I strongly want, that the family business must keep its roots firm. And that all my loved ones, my parents, my aunts work on it.
Maybe you could see what I saw too: people did not run away, because they wore raincoats. Isn’t it ironic?
I’m in Mesagne. I went back to my home town after more than 10 years.
I put aside all prejudice and overwhelmed everyone with my vision.
Nonconformity is a state of mind.
And WOO is not just a brand, but a lifestyle.
We believe in the rediscovery of values
In love hidden within the attention to detail
In the family, of all kinds and of all kinds
In freedom of thought
In craftsmanship and slow fashion
In being unique and being happy to be
Respecting nature, human beings and all living species
WOO is the collection of clothing and accessories with roots in fishing and the mood in urban lifestyle.
From this union of distant worlds an independent and proud brand was born, like the women of RAITEX, the all-female manufacturing company of my family.
Product bought on www.woo-official.com are sold by the company “WOO DI GIULIA PETRONELLA”, its headquarters are in Via Falces, 42/A – 72023 Mesagne (BR), VAT number 02614580740, of which company owner is Giulia Petronella (c.f.: PTRGLI91H61C741M), born in Cisternino (BR) il 21/06/1991, living in Mesagne (BR), in via Carmine n.29.
And they are treated in every detail: like one of the famous “Down Packs” full of good things that make you feel at home, in the family and make you think of the people closest to you.