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CONCEPT & MOOD
Rainwear and lifestyle, from today, are no longer two distant worlds: WOO combines new design trends with those of the outdoor world.
Style and functionality, image and substance, aesthetics and values.
Choose to be yourself.
REVEAL YOUR SOUL
WHAT DOES WOO MEAN?
Be WOO and by WOO.
WOO is enthusiasm for life, it is seeing the world through the eyes of a child, it is living every challenge to face as an opportunity, it is getting back into the game.
And dance in the rain.
Because WOO is WOOterproof, but above all it is WOO(w).
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